Psychological theories explain the value of the position of scientific theories. Be-haviorism considers value as a result of associative learning. Psychoanalysis sees value-normative regulation of individual in-depth structures "ego", "superego" and "id". Hu-manistic psychology sees the value in the "self" personality and connects them with human needs, introduces the term "functional autonomy", meaning thereby converting values; value orientation as regards personal meaning. Domestic scholars introduced the concept of "focus", "value orientation" and "personal values"; talk about the inclusion of practice and behavior of the individual; draw conclusions that value orientation characterized by two properties – value and personal meaning.