This paper establishes a theoretical framework for transnational educational mobility of Croatian descendants in Canada. This study is analyzing pull factors and motivation for studying in Croatia for a second and third generation descendants of Croatian immigrants - high school students from Mississauga, Ontario. The survey questions, thus, have targeted opinions of young diaspora students in regards to their intent to study in Croatia. This study also inquired about written and spoken knowledge of the Croatian language among the study’s participants. Language is presented as an integrative factor for Croatian diaspora members as it connects them with their culture and national identity. The goal of this research study was to examine and analyse the role of the diaspora in the process of internationalisation of the University of Zagreb. Furthermore, the study investigated the potential of transnational social fields within Croatian diaspora in Canada. Cultural value in the research is identified as an influential factor on brand image in the high education.