Corporate social responsibility and the economics of consumer social responsibility
Copyright policy )Corporate social responsibility and the economics of consumer social responsibility
The promotion of Corporate Social Responsibility (CSR) is likely to depend on consumers' purchase behaviors. While many consumers like the idea of social responsibility, the responsible consumption remains at a low level. This survey analyses two main barriers to responsible consumption: the willingness-to-pay for it, which relates to consumer social preferences; and the information asymmetry between companies and consumers. The economic literature shows that consumer social preferences are related to altruistic, self-image and social image concerns. Only consumers with strong social preferences and a low marginal utility of income (a high income) are likely to purchase CSR products. Moreover, purchase decisions crucially depend on the existence of labels, which truthfully identify the CSR products. Public policies may promote consumer social responsibility through education programs, enhancement of self- and social-image concerns, and careful label regulation.
asymétrie d'information, responsabilité sociétale des entreprises (rse), Corporate social responsibility ; Consumer ; Social preferences ; Asymmetric information ; Labels ; JEL Classification L15-M14-D03-D82, responsabilité, consommateur, responsabilité sociale des entreprises ; consommateur ; préférences sociales ; information asymétrique ; labels ; JEL Classification L15-M14-D03-D82, [SHS]Humanities and Social Sciences, information, LABEL, asymmetric information, CORPORATE SOCIAL RESPONSIBILITY;CONSUMER;SOCIAL PREFERENCE;ASYMMETRIC INFORMATION;LABEL;ETHIQUE, responsabilité sociale des entreprises, économie, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M14 - Corporate Culture • Diversity • Social Responsibility, consumer, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, corporate social responsibility; consumer; social preferences; asymmetric information; labels, corporate social responsibility (csr), Knowledge, [SHS.GESTION]Humanities and Social Sciences/Business administration, [SHS] Humanities and Social Sciences, information asymétrique, labels,corporate social responsibility,consumer,social preferences,asymmetric information,labels., CONSUMER, corporate social responsibility;consumer;social preferences;asymmetric information;labels;responsabilité sociale des entreprises;consommateur;préférences sociales;information asymétrique;labels, 330, and Market Performance/L.L1.L15 - Information and Product Quality • Standardization and Compatibility, acceptabilité, label, ETHIQUE, préférences sociales, JEL: L - Industrial Organization/L.L1 - Market Structure, demande sociale, CORPORATE SOCIAL RESPONSIBILITY, corporate social responsibility, comportement des consommateurs, SOCIAL PREFERENCE, and Uncertainty/D.D8.D82 - Asymmetric and Private Information • Mechanism Design, JEL: D - Microeconomics/D.D8 - Information, préférence sociale, Firm Strategy, labels, ASYMMETRIC INFORMATION, JEL: D - Microeconomics/D.D0 - General/D.D0.D03 - Behavioral Microeconomics: Underlying Principles, social preferences, jel: jel:D82, jel: jel:D03, jel: jel:M14, jel: jel:L15
asymétrie d'information, responsabilité sociétale des entreprises (rse), Corporate social responsibility ; Consumer ; Social preferences ; Asymmetric information ; Labels ; JEL Classification L15-M14-D03-D82, responsabilité, consommateur, responsabilité sociale des entreprises ; consommateur ; préférences sociales ; information asymétrique ; labels ; JEL Classification L15-M14-D03-D82, [SHS]Humanities and Social Sciences, information, LABEL, asymmetric information, CORPORATE SOCIAL RESPONSIBILITY;CONSUMER;SOCIAL PREFERENCE;ASYMMETRIC INFORMATION;LABEL;ETHIQUE, responsabilité sociale des entreprises, économie, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M14 - Corporate Culture • Diversity • Social Responsibility, consumer, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, corporate social responsibility; consumer; social preferences; asymmetric information; labels, corporate social responsibility (csr), Knowledge, [SHS.GESTION]Humanities and Social Sciences/Business administration, [SHS] Humanities and Social Sciences, information asymétrique, labels,corporate social responsibility,consumer,social preferences,asymmetric information,labels., CONSUMER, corporate social responsibility;consumer;social preferences;asymmetric information;labels;responsabilité sociale des entreprises;consommateur;préférences sociales;information asymétrique;labels, 330, and Market Performance/L.L1.L15 - Information and Product Quality • Standardization and Compatibility, acceptabilité, label, ETHIQUE, préférences sociales, JEL: L - Industrial Organization/L.L1 - Market Structure, demande sociale, CORPORATE SOCIAL RESPONSIBILITY, corporate social responsibility, comportement des consommateurs, SOCIAL PREFERENCE, and Uncertainty/D.D8.D82 - Asymmetric and Private Information • Mechanism Design, JEL: D - Microeconomics/D.D8 - Information, préférence sociale, Firm Strategy, labels, ASYMMETRIC INFORMATION, JEL: D - Microeconomics/D.D0 - General/D.D0.D03 - Behavioral Microeconomics: Underlying Principles, social preferences, jel: jel:D82, jel: jel:D03, jel: jel:M14, jel: jel:L15
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