
The present research examined the effect of social influence on White, heterosexual individuals’ attraction to targets of varying races (White vs. Black) in two college student samples from the United States (one that leaned politically liberal and one that leaned politically conservative). Using a within-subjects experimental design, participants were given artificial peer evaluation data (positive, negative, or none) before providing ratings of attractiveness and dating interest for a series of targets. In both samples, positive information was associated with greater levels of attraction and dating interest than negative information, regardless of target race. Within the conservative sample, participants reported greater attraction toward and more dating interest in White targets relative to Black targets, while in the liberal sample, participants’ ratings of targets did not significantly differ from one another. These findings suggest that social influence can affect perceptions of attractiveness even in very different political climates.
conservatism, 330, 150, interracial relationships, Social Sciences, prejudice, H, interracial relationships; social influence; attraction; conservatism; prejudice, social influence, attraction, jel: jel:Z00, jel: jel:A, jel: jel:B, jel: jel:P, jel: jel:Y80, jel: jel:N
conservatism, 330, 150, interracial relationships, Social Sciences, prejudice, H, interracial relationships; social influence; attraction; conservatism; prejudice, social influence, attraction, jel: jel:Z00, jel: jel:A, jel: jel:B, jel: jel:P, jel: jel:Y80, jel: jel:N
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 3 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
