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Cassava has become more practical in recent years because of its resistance to drought, ease of cultivation with little effort required, and adaptability to a wide range of soil. With these numerous positive attributes, the cassava crop has several undesirable characteristics. The main consequence of this, it might result in poor cassava quality and contributes to a small market share, which can negatively impact the cassava sector resulting in finding out the degree of cassava quality attributes as parameters for consumer preference among various levels of the food chain. This study needs to evaluate the consumption preference of Manihot esculenta Crantz products among rural households. This study determined the general preference of the respondents for cassava. Most respondents care less about the shape of the cassava, whether it is round, oval, or truncated, as well as the flesh color, whether white flesh, yellow flesh, and cream orange flesh. Respondents were less concerned about skin color as much. The majority preferred the variety that have a nutty and mid-earthy taste, a green and earthy aroma, and a mealy texture.