Problem Setting up an intercropping value chain for crops that have been grown conventionally for years is often a big challenge. To achieve this, it is necessary to work on several economic, environmental and psychological fronts. Solution Setting up intercropping value chain (in our case pea-wheat) can be approached in the same way as setting up a classical value chain. This starts with setting up the crop on a small scale, which this then slowly scaled up (such as on a private experimental farm, research centre or university). This allows you to understand the practicalities of growing the intercrop and see if it is feasible on a large scale.