This article describes processes of interaction of cultures in the conditions of globalization, concept of cultural globalization, the reasons and essence of this phenomenon. The authors notes positive and negative sides of process of globalization of cultures, problem of preservation of cultural diversity in the world. The authors pay particular attention to the preservation of cultural diversity in the world. The article noted the contribution of international organizations (UNESCO, Council of Europe, the World Network for Cultural Diversity) in the preservation of cultural diversity in the world. In this article indicated the challenges and threats of globalization for cultural exchange, conclusions are made about the future prospects of globalization cultural relations.

JEL classification: F 53