The study revealed several factors that directly impact the level of motivation of students learning a foreign language for professional purposes and state that motivation directly impacts learning performance and students' level of foreign language. Factors influencing students' motivation level while learning a foreign language for professional purposes include methodological basis, phasing of learning, the content of the discipline, methods and means of learning. Based on the analysis, we found that the communicative method of learning a foreign language for professional purposes best meets the studying interests and needs of first-year students majoring in tourism with a low and medium level of motivation to learn a foreign language. The advantage of building the content of foreign language learning of first-year students majoring in tourism based on a communicative approach is the focus on the development of language (phonetic, lexical, grammatical) and speech (receptive and productive) skills in the process of performing communicatively oriented tasks in the context of problem-solving in situations of professionally-oriented communication. The content of foreign language for professional purposes learning by motivated students should be based on an integrated approach. The study found that for students of the first and second years of study majoring in tourism, it is practical to organize foreign language for professional purposes learning in two stages, namely system-theoretical and contextual-practical ones. The primary purpose of the system-theoretical stage focusing on mastering foreign language at the threshold level (B1) is gaining knowledge of the language system and building language skills. The purpose of the contextual-practical stage focusing on mastering foreign language for professional purposes, in particular - English, at the vantage level (B2), is developing students' speaking skills in receptive (listening, reading) and productive (speaking, writing) types of speech activity.