ABSTRACT This article briefly examines the impact of prevailing technological trends on student learning and considers the potential role of e-learning technology in establishing learning environments favourable to higher education. The author identifies the noticeable decline in student competence, language/communication skill and research ability as an outcome of emerging social media trend. Research indicates that current trends may pose a challenge to academia in the long-run. The concluding strategies are suggested for establishinge-learning environments that facilitate improvement in student ability within higher education: - 1) incorporating student-centric approach within higher institutions, 2) encouraging culture change among lecturers to create a more e-learning environment, 3) student goalsetting approach in e-learning design 4) adopting onlinestudent portfolios for feedback, 5) implementing a learning strategy using digital media to enforce a learning culture. KEYWORDS E-learning, Social Media, Education Strategy, Innovative Teaching Original Source URL : http://airccse.org/journal/ijite/papers/2313ijite01.pdf For more details : http://airccse.org/journal/ijite/vol2.html