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Barter is an old process of doing business in the olden times without the use of money. It is surprising to note that, during this age of technology and borderless commercialization, barter is still useful and is even used with technology. The study aimed to document the barter system used by Cebuano farmers to find out if this business process is still profitable. Moreover, both the economic and social implications are recorded in relation to Filipino culture. The findings revealed three types of barter: (1) goods with goods; (2) goods with service; and (3) extended barter system. Moreover, the farmers from northern and southern Cebu realized that the barter system was more profitable for them than selling their goods directly to consumers for money. Barter system revealed the peace-loving nature and generosity of Cebuanos.