The maritime industry is intensively embracing green thinking. According to the International Maritime Organization’s (IMO) Greenhouse Gas (GHG ) strategy, the total annual GHG emissions from international shipping should be reduced by at least 50% by 2050 compared to 2008. Shipping adopts policies to comply with the set target, including ship redesign, structural retrofit, use of low-carbon material, and the installation of emission abatement technologies. All these approaches pave the way to circularity in the maritime economy, abandoning the linear model in vessel lifetime and adopting lean management, re-manufacturing, and re-usability of the asset. To this end, in the SmartShip project, we give prominence to data-driven ship monitoring by delivering an Information and Communication Technology (ICT) & Internet of Things (IoT)-enabled holistic cloud-based maritime performance and monitoring system. This system is considering the entire lifecycle of a ship, aiming to optimize energy efficiency, emissions reduction, fuel consumption, while, at the same time, include circular economy concepts in the maritime field. Our approach supports a cost-effective strategy where data analysis drives decisions in ship operation and maintenance.