Kelantanese peasants of the Malay Peninsula maintain a traditional agrarian culture that treats time inexactly and as of less importance than many social considerations. Kelantanese are conscious of their lax treatment of time compared to western models and this consciousness furthers their awareness of their cultural identity. In addition to the issue of cultural identity, this paper examines those situations in which Kelantanese punctuality and temporal exactitude are regularly subordinated to social concerns, especially those having to do with the avoidance of conflict and the maintenance of village solidarity.