Let $\mathcal{A}_1$ and $\mathcal{A}_2$ be standard operator algebras on complex Banach spaces $X_1$ and $X_2$, respectively. For $k\geq2$, let $(i_1,...,i_m)$ be a sequence with terms chosen from $\{1,\ldots,k\}$, and assume that at least one of the terms in $(i_1,\ldots,i_m)$ appears exactly once. Define the generalized product $T_1* T_2*\cdots* T_k=T_{i_1}T_{i_2}\cdots T_{i_m}$ on elements in $\mathcal{A}_i$. Let $��:\mathcal{A}_1\rightarrow\mathcal{A}_2$ be a map with the range containing all operators of rank at most two. We show that $��$ satisfies that $��_��(��(A_1)*\cdots*��(A_k))=��_��(A_1*\cdots* A_k)$ for all $A_1,\ldots, A_k$, where $��_��(A)$ stands for the peripheral spectrum of $A$, if and only if $��$ is an isomorphism or an anti-isomorphism multiplied by an $m$th root of unity, and the latter case occurs only if the generalized product is quasi-semi Jordan. If $X_1=H$ and $X_2=K$ are complex Hilbert spaces, we characterize also maps preserving the peripheral spectrum of the skew generalized products, and prove that such maps are of the form $A\mapsto cUAU^*$ or $A\mapsto cUA^tU^*$, where $U\in\mathcal{B}(H,K)$ is a unitary operator, $c\in\{1,-1\}$.

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