“Estrangeirismo” and flexibility: intercultural learning in Brazilian MNCs
Copyright policy )“Estrangeirismo” and flexibility: intercultural learning in Brazilian MNCs
How do Multinational Companies (MNC) learn to adapt to foreign markets and cultural differences ? We examine seven qualitative case studies of Brazilian MNCs which show that international experience and intercultural interaction, supported by geocentric international human resource strategies, are key factors in the organizational development of intercultural competence. Brazil appears to be a particularly interesting case, as certain characteristics of Brazilian culture, such as “estrangeirismo” and flexibility, seem to foster the development of intercultural competence.
"Estrangeirismo", international experience, gestión de recursos humanos, international human resource management, Brazilian MNCs, intercultural competence, Estrangeirismo, compétence interculturelle, organizational learning, aprendizaje intercultural, expérience internationale, Brasil, apprentissage organisationnel, cultura, culture, Brésil, flexibility, experiencia internacional, intercultural learning, [SHS.GESTION]Humanities and Social Sciences/Business administration, aprendizaje organizacional, gestion internationale des ressources humaines, apprentissage interculturel, habilidad intercultural, [SHS.GESTION] Humanities and Social Sciences/Business administration, Brazil
"Estrangeirismo", international experience, gestión de recursos humanos, international human resource management, Brazilian MNCs, intercultural competence, Estrangeirismo, compétence interculturelle, organizational learning, aprendizaje intercultural, expérience internationale, Brasil, apprentissage organisationnel, cultura, culture, Brésil, flexibility, experiencia internacional, intercultural learning, [SHS.GESTION]Humanities and Social Sciences/Business administration, aprendizaje organizacional, gestion internationale des ressources humaines, apprentissage interculturel, habilidad intercultural, [SHS.GESTION] Humanities and Social Sciences/Business administration, Brazil
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