The widely adoption of Electric Vehicle (EV) has been identified as a major challenge for future development of smart grids. The ever increasing electric vehicle charging further increases the energy demand. This paper reports the development of an Advanced Metering Infrastructure (AMI) as an effective tool to reshape the load profile of EV charging by adopting appropriate demand side management strategy. This paper presents a total solution for EV charging service platform (EVAMI) based on power line and internet communication. It must be stressed that the development of Third Party Customer Service Platform in this investigation facilitates a single bill to be issued to EV owners. Hence, EV owners understand their energy usage and thus may perform energy saving activity efficiently. Experiment and evaluation of the proposed system show that the throughput achieved is about 5 Mbps at 10 ms end to end delay in Power line Communication. By introducing two dimensional dynamic pricing and charging schedule, the proposed EVAMI successfully reduces 36% peak consumption and increases the “off peak” consumption by 54%. Therefore the EVAMI does not only reduce the peak consumption but also relocates the energy demand effectively.