This case study is the result of a reconnoitre style approach to observation, analysis and subsequent planning. This approach comprised several (on-going) extensive informal interviews with staff across departments responsible for quality, administration, teaching and management. This has been supported with the analysis and observations of the University's staff and student culture, coupled with benchmarking these insights with other HEIs and current retention academic literature. Before presenting the case, it is necessary to ground the reader in current understanding of student retention in HEI's. The literature reviewed is drawn from both UK and international scholarship and following the presentation of current literature on student retention and the University's case study, further empirical review is integrated within the case study where appropriate, to contextualise, corroborate or reflect.