The article reports on the evolution of data.open.ac.uk, the Linked Open Data platform of the Open University, from a research experiment to a data hub for the open content of the University. Entirely based on Semantic Web technologies (RDF and the Linked Data principles), data.open.ac.uk is used to curate, publish and access data about academic degree qualifications, courses, scholarly publications and open educational resources of the University. It exposes a SPARQL endpoint and several other services to support developers, including queries stored server-side and entity lookup using known identifiers such as course codes and YouTube video IDs. The platform is now a key information service at the Open University, with several core systems and websites exploiting linked data through data.open.ac.uk. Through these applications, data.open.ac.uk is now fulfilling a key role in the overall data infrastructure of the university, and in establishing connections with other educational institutions and information providers.