At present, there are still some problems in rural land circulation in Heilongjiang Province. Among them, the high price of land circulation is a prominent problem at present, and the price of land circulation is the most important factor affecting land circulation. In this paper, literature analysis, field investigation and interview are used to study the current situation and influencing factors of agricultural land transfer price in Heilongjiang Province, and further analyze the impact of agricultural land transfer price on land transfer. The results show that: (1) In recent years, the transfer price of agricultural land in Heilongjiang Province has been on the rise; (2) The price of farmland transfer will be affected by the factors of grain price, grain producer subsidy, land quality and transfer period; (3) The age of the head of household, the willingness of the head of household to cultivate, the area of agricultural land transfer, the proportion of non-agricultural income, and the types of food planted have no significant effect on the transfer price of farmland.