Experimental subjects who saw the motion picture "Gentleman's Agreement" were more likely to show reductions in the expression of anti-Semitic sentiments than control subjects who did not see the film. Moreover, there was a reduced but still considerable carry-over effect with regard to anti-Negro prejudice. Those who correctly perceived the theme and who reacted favorably to the film were more likely to show a reduction in anti-Semitism than those who did not. These factors, in turn, were inversely related to anti-Semitism. Initial anti-Semitism was directly related to absolute reductions in AS scores but was inversely related to proportionate reductions relative to the maximum reduction possible for each individual. Of other factors investigated, only status-concern proved to be significantly related to persuasibility with initial anti-Semitism controlled.