
Understanding cultural identity becomes more critical when one considers the huge number of youth - which currently forms the population of Egypt - perceiving different cultures through Facebook and how these cultures affected them. A primary survey was administered among an available non-random sample of educated Egyptians on the street and of various majors at different Egyptian Universities, some questions were addressed to determine whether Facebook content respects Egyptian culture or it destroys identity through using culture identity measurement. In-depth interviews of youth in different governorates will be conducted. Based on the results of the analysis, directions for future research in this line of research are also discussed. results have shown that Facebook has no negative impact on Egyptian youth with regard to the negative impact on cultural identity, as the results has shown that youth in urban and upper Egypt governorates use Facebook with awareness and selectivity.
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