For every Finsler metric $F$ we associate a Riemannian metric $g_F$ (called the Binet-Legendre metric). The transformation $F \mapsto g_F$ is $C^0$-stable and has good smoothness properties, in contrast to previous constructions. The Riemannian metric $g_F$ also behaves nicely under conformal or bilipshitz deformation of the Finsler metric $F$. These properties makes it a powerful tool in Finsler geometry and we illustrate that by solving a number of named Finslerian geometric problems. We also generalize and give new and shorter proofs of a number of known results. In particular we answer a question of M. Matsumoto about local conformal mapping between two Minkowski spaces, we describe all possible conformal self maps and all self similarities on a Finsler manifold. We also classify all compact conformally flat Finsler manifolds, solve a conjecture of S. Deng and Z. Hou on the Berwaldian character of locally symmetric Finsler spaces, and extend the classic result of H.C. Wang about the maximal dimension of the isometry groups of Finsler manifolds to manifolds of all dimensions. Most proofs in this paper go along the following scheme: using the correspondence $F \mapsto g_F$we reduce the Finslerian problem to a similar problem for the Binet-Legendre metric, which is easier and is already solved in most cases we consider. The solution of the Riemannian problem provides us with the additional information that helps to solve the initial Finslerian problem. Our methods apply even in the absence of the strong convexity assumption usually assumed in Finsler geometry. The smoothness hypothesis can also be replaced by that of partial smoothness, a notion we introduce in the paper. Our results apply therefore to a vast class of Finsler metrics not usually considered in the Finsler literature.

33 pages, 5 figures. This version is slightly reduced fron versions 1 and 2. The paper has been published in Geometry & Topology