Colored shadecloths are used in the production of vegetable, fruit, and ornamental crops to manipulate the light spectrum and to induce specific plant physiological responses. The influence of three colored shadecloths (red, blue, and black) with 50% shade and a no-shade control on the production of two lettuce ( Lactuca sativa ) cultivars [Two Star (green-leaf) and New Red Fire (red-leaf)] and snapdragon ( Antirrhinum majus ) was investigated. Use of shadecloth increased plant growth indices of lettuce and total length of snapdragon flower stems (at the first harvest) compared with no-shade control. Red shadecloth resulted in longer flower stems of snapdragon (at the second harvest) than black and blue shadecloths and no-shade control. However, shadecloth delayed blooming of snapdragon for 1 week compared with no-shade control. Stomatal conductance ( g s ) and leaf transpiration rate of both lettuce cultivars and photosynthetic rate and transpiration rate of snapdragon were decreased in response to shadecloth treatments. All shadecloths decreased health beneficial flavonoids (luteolin/quercetin glucuronide and quercetin malonyl concentrations for both lettuce cultivars and cyanidin glucoside in red-leaf lettuce). The two lettuce cultivars varied in their phenolic compounds, with the green-leaf ‘Two Star’ having higher quercetin glucoside and caftaric acid than red-leaf ‘New Red Fire’, whereas ‘New Red Fire’ had higher concentrations of chlorogenic acid, luteolin/quercetin glucuronide, and quercetin malonyl. Shadecloths reduced substrate temperature and photosynthetically active radiation ( PAR ) to about half of full sunlight compared with no-shade control, which may have contributed to reduced g s and leaf transpiration (for lettuce and snapdragon), decreased phenolic compounds in lettuce, and delayed flowering of snapdragon.