As geochemists and mineralogists, we are well aware of the impact of our science. We can often reel off examples of how our discoveries have influenced industry and improved humankind's knowledge about how the Earth works, as well as how natural and anthropogenic processes have led to its present state. Moreover, because of a century of analytical developments and conceptual breakthroughs, geochemists are now versatile and can now work across the entire spectrum of the Earth sciences. However, we are not so good at promoting the social and economic impacts of geochemistry.