We argue that older workers and retirees have a right to be esteemed as members of society. Few guidance activities currently focus on one of the final and important transitions in life, the process of retiring. This process raises challenges to personal identity and self-esteem which could be ameliorated by support in the later years of working life. But most guidance activities are aimed at youth or at people at job and/or education transition points earlier in their lives. With an ageing population, this will have to change. Geronto Guidance is a blind spot in lifelong career guidance.