Evaluating Online Social Presence: An Overview of Social Presence Assessment
Copyright policy )Evaluating Online Social Presence: An Overview of Social Presence Assessment
As an important variable in online learning environment, the construct of social presence has been widely studied by researchers in order to investigate students’ online communication behavior and their related performance. This study will especially provide an overview of the assessment of social presence throughout its historical development. In this review, both primary subjective and objectives measures of social presence will be introduced, followed by criticisms towards current social presence measures as well as recommendations for future development of valid and reliable measurement tools.
- Yantai University China (People's Republic of)
- Montclair State University United States
- University of Southern Mississippi United States
330, 150, social presence, Instructional Media Design, Online and Distance Education, Other Education, measurement, objective, subjective
330, 150, social presence, Instructional Media Design, Online and Distance Education, Other Education, measurement, objective, subjective
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