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Организация контекстной рекламной кампании в Яндекс.Директ

выпускная квалификационная работа бакалавра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2020 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/3/2020/vr/vr20-2295

Организация контекстной рекламной кампании в Яндекс.Директ

Abstract

Тема выпускной квалификационной работы бакалавра: «Организация контекстной рекламной кампании в Яндекс.Директ». Целью работы явилось разработка эффективной рекламной кампании в «Яндекс.Директ» с показами объявлений в поисковой выдаче «Яндекса». Задачи работы:  Поиск конкурентов в платном трафике.  Планирование рекламной кампании.  Создание рекламной кампании и её настройка.  Оценка эффективности рекламной кампании.

The title of the bachelor graduate qualification work: "Organization of a contextual advertising campaign in Yandex.Direct." The aim of the graduate qualification work is development of an effective advertising campaign in «Yandex.Direct» with ad impressions in «Yandex» search results. Tasks of the graduate qualification work:  Search for competitors in paid traffic.  Planning an advertising campaign.  Creation of an advertising campaign and its setting.  Evaluation of the effectiveness of an advertising campaign.

Keywords

анализ статистики, contextive advertising, Яндекс.Директ, Yandex.Derect, интернет-реклама, продвижение, analysis of statistics, promotion, internet advertising, контекстная реклама

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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