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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Utrecht University R...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Social Cognition
Article . 2010 . Peer-reviewed
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On Unconscious Morality: The Effects of Unconscious Thinking on Moral Decision Making

Authors: Ham, J.; Van den Bos, K.;

On Unconscious Morality: The Effects of Unconscious Thinking on Moral Decision Making

Abstract

In this article, we argue that when making moral decisions, unconscious thought can lead to more utilitarian moral decisions (approving of harmful actions that maximize good consequences), compared to conscious thought and immediate decision making. Therefore, we presented participants with a complex version of the well-known footbridge dilemma. In immediate decision conditions, participants made decisions what to do in this dilemma immediately. In conscious thought conditions, participants consciously thought about what to do for 3 minutes and then made their decisions. In unconscious thought conditions, participants were distracted for 3 minutes, and next made their decisions. As expected, participants who thought unconsciously about the dilemma were more willing to make utilitarian decisions than participants who thought consciously or who made an immediate decision. The current findings provide a new perspective on the social psychology of moral decision making and further insight into unconscious thinking.

Country
Netherlands
Keywords

Psychologie (PSYC)

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Top 10%
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Top 10%
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
42
Top 10%
Top 10%
Top 10%
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