Strenghts and weaknesses of the advertisement discourse

descriptionPublicationkeyboard_double_arrow_right Article 12 Nov 2012 English Publisher:Infra-M Academic Publishing HouseJournal:Modern Communication Studies, volume 1, pages 0-0 (issn: 2306-2592,

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Authors: Vladimir Leychik; null Лейчик;

doi: 10.12737/79

Strenghts and weaknesses of the advertisement discourse

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Abstract

As the positive attributes of the advertisement discourse — aggregated activity were examined the varied in form expressing lexical items, the explicit reference to the addressee, terse and interlocutory texts, slogans available. On the minus side there are hyperbolized advertising objects, failed poetry and slogans.

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