As a team of doctors and non-doctors—who have all, at some time in our lives, been patients as well—trying to put together an issue of the BMJ which would appeal to medics and non-medics alike has been quite a challenge. We've tried to reflect the issues likely to be prominent in medicine and health care in 10 years' time. Not just the changing relationship between doctors and patients, but wider issues, such as the challenge of caring for a growing elderly population, and the inequalities still likely to be faced by those living in the developing world. But we have also experimented with the most effective delivery for a journal which might, by 2013, engage not only doctors but interested non-medics as well. We have tried to make the look of the journal, rather than just the subject matter, a little more user friendly. We've tried to move it beyond merely an academic examination of the doctor-patient interaction (something the …