This paper describes the design procedure of an optimal wind farm controller. The controller optimizes the structural load and power production simultaneously, on the basis of an analytical wind farm model. The farm model delivers maps of wind, loads and energy in the wind farm. Moreover, the model computes the wind speed at the turbines, turbine bending moments and aerodynamic power and torque. The optimal control problem is formulated based on the model for two different wind directions.The controller determines the reference signals for each individual wind turbine controller in two scenarios based on low and high wind speed. In low wind speed, the reference signals for rotor speed are adjusted, taking the trade-off between power maximization and load minimization into account. In high wind speed, the power and pitch angle reference signals are determined while structural loads are minimized.