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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Journal of Business ...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Journal of Business Strategy
Article . 1997 . Peer-reviewed
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Strategic Thinking

Everything I Need to Know About Strategy I Learned At the National Zoo
Authors: Jeanne M. Liedtka;

Strategic Thinking

Abstract

It was elementary school field trip day at the National Zoo, and the lines at the animal exhibits were long and hot. Escaping to the deserted orangutan learning laboratory, called the ThinkTank, I was intrigued to find an exhibit titled, “Can Animals Think?” The scientists, I learned, used only three criteria to determine the existence of thinking in this simian world: (1) the evidence of ability to create and hold in mind an image, a mental representation of something not present; (2) the evidence of intention, having a goal or purpose and a plan to achieve that purpose in a certain way; and (3) the evidence of flexibility, the ability to discover multiple ways to reach a goal when the initial plan failed to work. Image, intention, flexibility. How many of the managers and MBAs I work with, I wondered, could pass the Orangutan's Test?

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
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