Personality Traits and Social Media Use in 20 Countries: How Personality Relates to Frequency of Social Media Use, Social Media News Use, and Social Media Use for Social Interaction

descriptionPublicationkeyboard_double_arrow_right Article 01 Sep 2017 Austria English Publisher:SAGE PublicationsJournal:Cyberpsychology, Behavior, and Social Networking, volume 20, pages 540-552 (issn: 2152-2715, eissn: 2152-2723,

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Authors: Homero Gil de Zúñiga; Trevor Diehl; Brigitte Huber; James Liu;

doi: 10.1089/cyber.2017.0295

pmid: 28922034

Personality Traits and Social Media Use in 20 Countries: How Personality Relates to Frequency of Social Media Use, Social Media News Use, and Social Media Use for Social Interaction

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Abstract

This study examines the relationship between peoples' personality traits and social media uses with data from 20 societies (N = 21,314). A measure of the "Big Five" personality traits is tested on key social media dimensions: frequency of use, social interaction, and news consumption. Across diverse societies, findings suggest that while extraversion, agreeableness, and conscientiousness are all positive predictors of different types of social media use, emotional stability and openness are negatively related to them.

Country

Austria

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Keywords

Adult, Male, 508007 Kommunikationswissenschaft, Humans, Female, Interpersonal Relations, 508007 Communication science, Social Media, Personality

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