AbstractA major insight of Conceptual Metaphor Theory (CMT) is that it added a strong, empirically testable cognitive dimension to the study of metaphor that is capable of changing the way we think about metaphor not only in language, but also thought and action, and, ultimately, the way we do philosophy (Lakoff & Johnson, 1980,1999). In the paper, I argue that CMT itself needs to be changed in several ways. In particular, I suggest (1) that it has to be given a much more elaborate contextual component than is currently available, (2) that even its cognitive dimension needs to be refined, (3) that it requires a component that can explain the actual usages of metaphors in natural discourse, and (4), and most significantly, that it needs to be changed in such a way that the modifications under (1), (2), and (3) can be integrated into a unified and coherent theory of metaphor. The paper is based on my forthcoming bookExtended Conceptual Metaphor Theory(Kövecses, 2020).