AbstractNowadays a huge number of events are offered worldwide that aim at exchanging and generating knowledge. They come in many different formats and sizes: conferences, conventions, and other forms of meetings try to meet the expectations of their target audiences. While they all differ in detail and scope, on a deeper level they also share specific core activities like presenting, exchanging, or generating knowledge. In essence, it is these activities that sum up what participants really want and expect if they attend a knowledge-intensive event.Usually, it is left to organizers to design events that really matter for their specific target groups to exchange knowledge. In this workshop we will demonstrate a new approach to design knowledge-intensive events and conferences, using the next ICKM conference as a case for demonstration.