We present new, practical algorithms for the hypersurface implicitization problem: namely, given a parametric description (in terms of polynomials or rational functions) of the hypersurface, find its implicit equation. Two of them are for polynomial parametrizations: one algorithm, "ElimTH", has as main step the computation of an elimination ideal via a \textit{truncated, homogeneous} Gröbner basis. The other algorithm, "Direct", computes the implicitization directly using an approach inspired by the generalized Buchberger-Möller algorithm. Either may be used inside the third algorithm, "RatPar", to deal with parametrizations by rational functions. Finally we show how these algorithms can be used in a modular approach, algorithm "ModImplicit", for avoiding the high costs of arithmetic with rational numbers. We exhibit experimental timings to show the practical efficiency of our new algorithms.

Improved version to appear on the J.Symb.Comput