Collecting conjoint data through telephone interviews
Copyright policy ) T. C. Wilson;
Collecting conjoint data through telephone interviews
Data collection for conjoint analysis is relatively new. The current study examines the reliability and convergent validity for selected user segments vs. the mail questionnaire alternative. The results attest the telephone collection procedure is both reliable and valid relative to collecting data with mail questionnaires.
- West Virginia University United States
- West Virginia University Institute of Technology United States
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selected citations
Citations provided by BIP!
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
Citations provided by BIP!popularityPopularity provided by BIP!
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
Popularity provided by BIP! 3
Average
Average
Average
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