A list of 50 ways of perceiving one's personal ideal was constructed and administered to 74 women about to make a lifelong commitment. The mean number of items endorsed was 28. An item analysis yielded discrimination indices for 28 items at better than the .05 level of significance. These attitudes were discussed as less motivativing, and opposite attitudes from the same point of view were grouped under six principles of motivation: dominant relationship, closeness, growth, valuational center, similarity, realism. From these two diametrically opposite perceptual structures of attitudes emerged the self ideal and the model ideal.