In order to illustrate a relatively new approach to research methods and data\ud analysis, most commonly referred to as facet theory (Gratch, 1973), the present\ud paper describes three examples of the approach in use. The range of data types and\ud variety of modes of analysis which can be accommodated by this approach are\ud exemplified, starting with a simple example dealing with energy conservation in\ud universities, then moving on to examine differences between prisoners and staff in\ud their evaluation of prison buildings, and finally considering the more complex\ud methodological issues involved in establishing the structure of housing satisfaction.\ud However, whilst this paper essentially concerns research procedures, especially the\ud use of multivariate statistics, I wish to make the case that the facet approach holds\ud particular potential for applied social psychology.