This article traces the development of the guidance and counseling movement in Pakistan. Guidance and counseling services in the educational and vocational domains emerged as a result of the efforts of the Pakistan Federation of University Women and other organizations (both national and international). The article presents the development of a philosophical base and how this movement is changing the perception of what education should entail in the schools, the college, and university. The educational and vocational guidance and counseling movement is on the brink of becoming a national reality at all educational levels.