AbstractDeployment of future‐proof access networks requires new infrastructure and new equipment and, on top of it, raises many questions regarding the costs and risks associated with the technology, telecommunications market, and legal regulations of these networks. This paper presents the techno‐economic analysis of single‐channel and multichannel Ethernet passive optical network implementation in different urban environments since urban areas are currently associated with the need for the delivery of more advanced value‐added services. In order to get realistic results, the techno‐economic study has been applied to different urban areas in the city of Belgrade, capital of Serbia. Cost/benefit analysis is performed in order to determine the most influential parameters and give general guidelines for the deployment of new‐generation optical access networks in different environments. Analysis also shows that the price for new services that a customer needs to pay is competitive in the market today.