This article addresses the issue of cultural transfer on social networks through linguistic variation. By analysing the example of Ivorian French, the paper will show how speakers highlight their linguistic variety in Facebook posts and comments. On the one hand, it will be illustrated what means are used in order to stage linguistic variation, from the lexicon to the graphic representation of certain regional phonetic specificities. Secondly, the study will explore the cultural values that the linguistic variety analysed conveys in the eyes of its speakers. Furthermore, the various attitudes that speakers adopt towards the promotion of Ivorian French on the Internet will be discussed. All these topics revolve around the question of “translation” between language varieties, which becomes necessary for the transfer of meaning, but at the same time the choice whether and how to translate conceals itself a cultural transfer.