This paper is the result of joint ethnographic research by faculty and students at the Public University of Milagro (UNEMI), involved in the area of Formative Research and Bonding. This initiative by the teaching staff on the Cultural Anthropology course, applied dialogic techniques to highlight the problems affecting the Huancavilca Citadel in the southeastern part of the canton of Milagro, province of Guayas, Ecuador: apathy regarding participation, lack of organization, disunity and distrust of anyone who intended to lead citizen action. The Public University of Milagro activity involved first analyzing the situation and then forming brigades with students, with community participation as observers. In the process, working in teams and recreational activities, sports, cultural preservation, environmental protection, educational and productive enterprise confidence was restored; at the end of the project increased from 30% to 90% community participation was achieved motivating and training, to enhance the potential and skills of community members.