Georgian HEIs have gone through significant changes, but 3M has so far occupied a minor place in their development agenda because they focused on the infrastructural development for their teaching and research. The project looks at this neglected issue, with the aim of expanding the cultural, social and economic contribution of HEIs through 3M activities. It acts at different levels: it secures the official support and encouragement for the regulatory bodies in favor of 3M and includes it as an integral role of the universities, for which they become accountable. The Ministry of Education and Science issues a position paper on 3M that clarifies the role of 3M and underlines the importance as one of the 3 main goals of the universities, along with teaching and research. The National Centre for Education Quality Enhancement updates the national QA system to integrate the 3M of universities adding criteria to the accreditation system and methodologies for assessment.Each of the 8 universities validates its strategy for 3rd mission development: Top management impetus is assured, resources are allocated and institutional support is granted, formalized in the annual activity plan of each institution. In each HEI, experts are trained to 3M strategic planning and 3M implementation and management. Based on the directions of the strategic plan, key activities are selected for implementation in each institution. All categories of 3M activities are covered (cultural, social and economic). These pilots validate the methodology and accelerate the cultural change in the universities, demonstrating the contribution that the institution makes to its environment through its third mission. Guidelines presenting the key learning points and best practices are developed and shared during the final conference of the project. They stimulate replication of the process (strategic planning and implementation in the other Georgian institutions.