In this paper we investigate the dialogicity of media texts, one of their characteristics which is often neglected. Lena Jayussi in fact asserted some time ago that “one of the salient features of media texts is that they are addressed, not to a specific person or sets of persons with known properties, relevancies and beliefs, but rather to a ‘public at large’ which could include a general distribution of professional affiliations, political and religious beliefs, skills and ‘knowledge’ of substantive matters, interests, and experiences.” She continued “a second salient feature of media texts is that they are not dialogic: responses, problems, corrections, clarifications cannot be produced spatiotemporally to coincide with the text or with each other as in an ordinary conversation.” (Jayussi, 1991). Spatiotemporally contingent responses to media texts may indeed not be typically possible, but this does not mean that media texts are not dialogical. We want to show here that there indeed are some features of media texts which could be characterised as dialogic. This we expressed previously in our concept of “dialogical network” (Leudar, 1995; Leudar, 1998; Nekvapil and Leudar 1998; Leudar and Nekvapil, 1998; Nekvapil and Leudar, 2002a; Nekvapil and Leudar, 2002b).