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The Model of Green Product Diversity and Price on Interest in Buying Batik Dahon Pangandaran

Authors: Feby Febrian; Adriza; Agustina, Granit; Ahmadi, Rudi Suprianto;

The Model of Green Product Diversity and Price on Interest in Buying Batik Dahon Pangandaran

Abstract

This study has three variables, namely green product (x1), price (x2) and buying interest (y) which aims by explore product quality, price and buying interest in Pangandaran Dahon batik. By this way the research is quantitative by descriptive and verification approach. Primary data collection techniques obtained through questionnaires, observations and interviews. Secondary data obtained through the library and documents that were reviewed. The population is 100 consumers of Batik Dahon Pangandaran. The effect of green product and price on buying interest is used multiple linear regression analysis or path analysis and determinant coefficients with the help of SPSS for window 24. Green products and prices with buying interest in Batik Dahon Pangandaran and respondents' results from the questionnaire answers turned out to be green products and The price on buying interest in Batik Dahon Pangandaran as a whole shows a positive and good response. Obtained on batik Dahon Pangandaran and others influenced by other factors.

Keywords

Green Product, Price, Buying Interest

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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