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The Present study entitled “Study on marketing of insecticide virtako in Shahjahanpur District Oo Uttar Pradesh”. It has been founded that there are three marketing channel involved in marketing of Virtako insecticide in Shahjahanpur District of Uttar Pradesh, (Channel 1- Producer- Wholesaler-Consumer), (Channel 2- Producer- Wholesaler-Consumer), (Channel 3- Producer- Retailer- Consumer). The channel 2 is preferred majorly by the respondents in marketing of Virtako insecticide in the study area. In channel 1 the total marketing cost is Rs 85, total marketing margin is Rs 250 and the marketing efficiency of channel 1 is 4.58%. In channel 2 the total marketing cost is Rs. 125 total marketing margin is Rs. 350 and the marketing efficiency of channel 2 is 3.42%. In channel 3 the total marketing cost is Rs 95, total marketing margin is Rs 280 and the marketing efficiency of channel 3 is 4.06%.