This publication provides a guide for ethical self-regulation, by design and by default, of the media that includes documentation of self-regulation in the form of adopting an ethical and total quality management system. The publication, which is in line with the European strategy as expressed in the proposal for Regulation EMFA [(European Media Freedom Act) and amending Directive 2010/13/EU] of 2022 and Recommendation (EU) 2022/1634 of 16 September 2022, is intended for all types of media organizations and contains guidelines for establishing ethics and quality standards, assurances of transparency and independence of media and journalists, counseling and a toolbox, which can improve media governance as well as content quality.