Abstract: The decline in manufacturing's contribution to Kenya's GDP, particularly impacting the tea processing industry, has hindered the country's progress toward industrialization. Despite government initiatives promoting manufacturing, such as the industrialization policy and vision for 2030, desired outcomes have proven difficult to achieve. To address this issue, this study examined the relationship between road network connectivity and the performance of tea processing industries in Murang'a County, using the endogenous theory as a framework. The study's target population consisted of 29,854 tea farmers in Murang'a County, from which a sample of 379 tea farmers was selected using quota sampling. Data for the study was collected through questionnaires, document analysis, and group interviews. The collected data were analyzed descriptively, using frequencies and percentages, and inferentially, employing Pearson's correlation coefficient. The findings of the study revealed a significant moderate positive relationship between road network connectivity and the performance of tea processing industries in Murang'a County (r = .501, p < .001 at α = .05). Based on these results, the study recommends substantial investments by both the county and national governments in road network infrastructure to improve connectivity and enhance the performance of the tea processing industry, bringing it up to international standards. Keywords: Road Network Connectivity, Performance, Tea Processing Industries. Title: The Relationship between Road Network Connectivity and Performance of Tea Processing Industries in Murang'a County Author: John Wambugu Kanyungu International Journal of Novel Research in Marketing Management and Economics ISSN 2394-7322 Vol. 10, Issue 2, May 2023 - August 2023 Page No: 53-61 Novelty Journals Website: www.noveltyjournals.com Published Date: 12-July-2023 DOI: https://doi.org/10.5281/zenodo.8138397 Paper Download Link (Source) https://www.noveltyjournals.com/upload/paper/The%20Relationship%20between%20Road-12072023-1.pdf

International Journal of Novel Research in Marketing Management and Economics, ISSN 2394-7322, Novelty Journals, Website: www.noveltyjournals.com