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Part of book or chapter of book . 2017
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Part of book or chapter of book . 2017
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Part of book or chapter of book . 2017
License: CC BY NC
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Perception And Emotions Of Colored Atmospheres At The Restaurant

Authors: Jacquier, Caroline; Giboreau, Agnès;

Perception And Emotions Of Colored Atmospheres At The Restaurant

Abstract

{"references": ["[1] Ortony, A., Clore, G. L., and Foss, M. A. (1987). The referential structure of the affective lexicon. Cognitive Science, 11, 341-364.\n[2] King, S.C. and Meiselman, H.L. (2010). Development of a method to measure consumer emotions associated with foods. Food Quality and Preference, 21(2), 168-177.\n[3] Meiselman, H.L. (2006). The role of context in food choice, food acceptance and food consumption. In R. Sheperd & M. Raats (Eds.) The psychology of food choice (pp. 179\u2013199). Oxfordshire: CABI.\n[4] Stroebele, N. and De Castro J. M. (2004). Effect of Ambience on Food Intake and Food Choice. Nutrition, 20,\n821\u2013 838.\n[5] Magoulas (2009). How color affects food choices. Doctoral\nThesis. University of Nevada.\n[6] Meiselman, H. L. (2007). The impact of context and environment on consumer food choice. In Frewer L. & van Trijp H. (Eds.) Understanding consumers of food products (pp. 67\u201392). Cambridge: Woodhead.\n[7] Vogels, I. (2008). Atmosphere Metrics: Development of a Tool to Quantify Experienced Atmosphere. International Symposium Creating an Atmosphere.\n[8] Kyrnin, J. Color Symbolism Chart by Culture [online].\nAvailable from: http://webdesign.about.com/od/color/a/bl_colorculture.htm"]}

The aim of our study was to test the perception and feeling of customers towards different atmospheres using a questionnaire. Three colored atmospheres (Red&Black, Blue&White and Green) were set up during one week at the experimental restaurant of the Research Centre of the Institut Paul Bocuse and were compared to a control one (Reference). We identified three contrasted atmospheres each one related to a specific emotion: Red & Black (R&B) related to "Excitation", Blue & White (B&W) related to "Serenity" and Green (G) related to "Happiness". In addition, atmosphere perception and emotional state of customers are shown to depend on gender, time of meal and social environment. This record was migrated from the OpenDepot repository service in June, 2017 before shutting down.

Keywords

Restaurant, Emotions, Color, Atmospheres.

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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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