Accelerated implementation of scientific research results significantly increases the rate of economic growth. However, the complexity and laboriousness of the production of innovative products for various purposes requires the development of new approaches to assess the effectiveness of the processes of its implementation. The article substantiates a modern methodological approach to assess the effectiveness of innovative products. It allows identifying the most promising areas for its implementation, as well as the use of the accumulated scientific potential. In addition, the developed approach makes it possible to assess the significance of the scientific results of scientific, technical and technological programs, systematically analyze the prospects for their application and choose the most effective ways of their practical implementation.